In Denmark in 2024, snack consumption reflected a balance between indulgence and growing health awareness, with consumers increasingly seeking high protein, low sugar, low fat, and natural options such as nuts, seeds, trail mixes, and plant based ice cream. Protein/energy bars and functional snacks continued to grow, supported by convenience, nutritional value, and innovation in flavours and formulations. Vegetarian and organic claims drove sales as flexitarian diets and sustainability concerns
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Denmark?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Denmark?
- Which are the leading brands in HW Snacks in Denmark?
- How are products distributed in HW Snacks in Denmark?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Denmark - Category analysis
KEY DATA FINDINGS
Health, indulgence, and plant based trends fuel demand for snacks in Denmark
Snack consumption in Denmark reflects the tension between health awareness and indulgence
Vegetarian and organic claims support sales as consumers seek natural, healthier options
No added sugar remains a leading claim despite Denmark’s enduring taste for sweetness
No fat, weight management and high protein claims are set to be key drivers of growth
The vegetarian claim is set to strengthen as plant based snacking gains momentum in Denmark
No added sugar products are expected to gain traction amid rising sugar and chocolate prices
Health and Wellness in Denmark - Industry Overview
Clean label, fortified and functional innovation drives demand in Danish food and drink
Plant-based, fortified and functional innovation drives sales of food and drink in Denmark
Demand for transparency and sustainability supported sales of health claims in 2024
Rising demand for low-calorie, functional, and clean label foods is expected in Denmark
COUNTRY REPORTS DISCLAIMER
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This report originates from Passport, our HW Snacks research and analysis database.
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