PROSPECTS AND OPPORTUNITIES
Further marrying of health and ethical concerns
The forecast period is set to see the further merging of Danish consumers’ health and ethical concerns, with an ever more holistic approach to health and wellness increasingly embracing issues of environmental and social sustainability. This bodes well for health and wellness claims such as organic, plant-based and vegan, which appeal to consumers concerned about the environment and animal welfare, as well as health.
Growing interest in protein
With consumers leading hectic lifestyles having less and less time to eat regular meals and increasing awareness of the features of a healthy diet, there is likely to be a growing focus on snacks capable of providing positive nutritional benefits in the forecast period. Protein is likely to feature strongly in the list of nutritional properties that consumers look for when purchasing snacks, with protein bars notably performing well at the end of the review period.
Intensifying legislative pressure linked to rising obesity rates will boost innovation over forecast period
In addition to tightening EU legislation around trans fats already in place at the end of the review period, legislative pressure is expected to intensify around the sugar, fat and salt content of food products in Denmark over the forecast period, especially as the percentage of overweight and obese people in the country is set to continue rising. This in turn will trigger higher demand for health and wellness products.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Denmark?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Denmark?
- Which are the leading brands in HW Snacks in Denmark?
- How are products distributed in HW Snacks in Denmark?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Denmark - Category analysis
KEY DATA FINDINGS
Consumers’ financial difficulties hit organic snacks
Plant-based health and wellness snacks on the up
Sweet-toothed consumers face dilemma
Further marrying of health and ethical concerns
Growing interest in protein
Intensifying legislative pressure linked to rising obesity rates will boost innovation over forecast period
Health and Wellness in Denmark - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
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This report originates from Passport, our HW Snacks research and analysis database.
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