Health and wellness snacks in China performed solidly on the whole in 2024, with the majority of claims developing positively in retail volume and current value terms. Beyond the wider trend towards rising health-consciousness in the country, demand continued to be buoyed by increasingly busy lifestyles, which are leaving less time for cooking and making people more likely to eat between meals and while on-the-go. Moreover, because snacks are often an impulse or indulgence purchase, sales were b
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in China?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in China?
- Which are the leading brands in HW Snacks in China?
- How are products distributed in HW Snacks in China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in China - Category analysis
KEY DATA FINDINGS
Rising health awareness and busy lifestyles continue to boost sales
Snacks perceived to aid weight management efforts increasingly favoured
Vegetarian becomes the top health and wellness claim in 2024
Interest in natural snacks remains strong despite drop in total sales
Snacks with functional benefits set to become more popular
Vegetarian projected to remain the leading claim in value terms
Overall demand for natural products expected to rebound
Health and Wellness in China - Industry Overview
Most health and wellness claims show growth in volume and current value terms
Products with sugar- and fat-related claims profit from growing concerns about obesity
Interest in clean label varieties continues to rise
Outlook for health and wellness remains broadly favourable
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This report originates from Passport, our HW Snacks research and analysis database.
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