PROSPECTS AND OPPORTUNITIES
Low fat and no fat set to increase in significance within health and wellness snacks as health concerns rise
Double-digit value CAGRs are expected for both low fat and no fat snacks in the forecast period at 2023 constant prices. This growth will be fuelled by an increasing number of consumers seeking to adopt healthier alternatives to indulgent products.
High protein set to see dynamic growth as consumers look to maintain or boost their health
In the forecast period, a rising number of consumers are anticipated to pivot towards food and beverage offerings which have fortified or functional attributes, as these options are increasingly perceived as a way to enhance overall health. Behaviours ingrained during the pandemic are poised to endure, as individuals seek to follow a diet conducive to sustaining good health.
Low salt and no salt are ones to watch as concern grows about high salt intake
In China, there is heightened consumer awareness of the correlation between food and drink consumption and health. For instance, an increasing number of people realise that blood pressure and the risk of heart problems and stroke can be lowered through focusing on reducing salt intake and eating less processed food.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in China?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in China?
- Which are the leading brands in HW Snacks in China?
- How are products distributed in HW Snacks in China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in China - Category analysis
KEY DATA FINDINGS
Although leading health and wellness snacks, no sugar snacks maintains its declining trend, due to concerns about overprocessing and taste
Good source of vitamins snacks performs well as consumers seek fortified foods to improve their metabolism
Due to concerns about the link between weight and health, weight management records growth in 2023
Low fat and no fat set to increase in significance within health and wellness snacks as health concerns rise
High protein set to see dynamic growth as consumers look to maintain or boost their health
Low salt and no salt are ones to watch as concern grows about high salt intake
Health and Wellness in China - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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