Consumers in Thailand are increasingly looking to make healthier and more ethical purchasing decisions when it comes to snacks, with healthy indulgence being on the menu. There is a strong demand for products that can offer, fresh, convenient and tasty snacks that are also better for your health, with better for you and functional claims attracting attention. There is also a growing base of consumers who are following vegan, vegetarian and flexitarian diets, which is encouraging brands and retai
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Taiwan?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Taiwan?
- Which are the leading brands in HW Snacks in Taiwan?
- How are products distributed in HW Snacks in Taiwan?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Taiwan - Category analysis
KEY DATA FINDINGS
Consumers seeking healthy indulgence from their snacks
Consumers making healthier snacks choices
No sugar claims increasing in popularity
More consumers looking to follow plant-based diets in Taiwan
Health and wellness claims set to play a key role in new product development
No sugar claims will remain central to the healthy living movement
Vegan snacks set for strong growth thanks to a healthy and sustainable positioning
Health and Wellness in Taiwan - Industry Overview
The market responds positively to growing demand for healthier food and beverages
Rising health concerns push consumers towards more responsible purchasing decisions
Free from claims capture the interest of a growing audience
Natural and functional claims set to play a central role in the health and wellness market
COUNTRY REPORTS DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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