PROSPECTS AND OPPORTUNITIES
Alternative ingredient chips to be increasingly popular due to their perceived health benefits
Previously niche products such as vegetable, pulse and bread chips are expected to become more mainstream and in-demand due to an increased consumer focus on health trends during the forecast period. Vegetable and pulse chips gained in popularity in 2023 in light of their healthy image compared with standard alternatives such as salty chips, as well as their longstanding popularity with Taiwan’s older generations.
Vegan and functional variants face bright future health
Vegan and plant-based products will gain further ground in Taiwan during the forecast period as more consumers are becoming interested in the environment and animal welfare, as well as health and wellness. In this context, the vegan claim is expected to see robust growth in snacks overall throughout 2023-2028, with retail sales expanding at an 11% constant value CAGR t0 reach 2.
High protein set to benefit from evolving dietary trends
When it comes to taking on specific nutrients as a way of boosting their metabolism, consumers will increasingly look beyond OTC vitamins and supplements towards their wider dietary habits during the forecast period. This will lead them to seek out extra functionality from the food and drinks they consume.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Taiwan?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Taiwan?
- Which are the leading brands in HW Snacks in Taiwan?
- How are products distributed in HW Snacks in Taiwan?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Taiwan - Category analysis
KEY DATA FINDINGS
High protein snacks prove popular with local consumers, while new probiotic gummy products target children
2023 sees no sugar in the lead in health and wellness snacks
Vegetarian grows within health and wellness snacks as consumers reassess their diets
Alternative ingredient chips to be increasingly popular due to their perceived health benefits
Vegan and functional variants face bright future health
High protein set to benefit from evolving dietary trends
Health and Wellness in Taiwan - Industry Overview
Health and wellness in focus
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
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This report originates from Passport, our HW Snacks research and analysis database.
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