In 2024, health and wellness snacks in New Zealand continued to evolve beyond traditional “better-for-you” positioning, with stronger momentum behind products that can deliver a clear functional benefit while still meeting expectations for taste, convenience and permissible indulgence. Shoppers increasingly looked for snacks that help them manage everyday health priorities – particularly digestive comfort, weight management and emotional wellbeing – while simultaneously avoiding ingredients they
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in New Zealand?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in New Zealand?
- Which are the leading brands in HW Snacks in New Zealand?
- How are products distributed in HW Snacks in New Zealand?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in New Zealand - Category analysis
KEY DATA FINDINGS
Functional and allergen-safe snacking gains momentum alongside clean-label indulgence
Digestive health, high-protein snacking and clearer allergen communication reshape the category
Gluten-free shifts from niche dietary need to broader ‘safe choice’ and wellness shorthand
Natural positioning benefits from clean-label trust, local authenticity and ingredient transparency
Emotional wellness, gut health and protein will intensify as consumers look for ‘everyday functionality’
Gluten-free is expected to remain a growth engine as it becomes more mainstream and more multifunctional
Natural will continue to gain relevance as clean-label expectations and sustainability become inseparable
Health and Wellness in New Zealand - Industry Overview
Wellness becomes more “everyday” as consumers balance clean choices with cost pressures
Sugar reduction becomes the default, driven by weight management and long-term health priorities
“Better for you” evolves beyond avoidance into functional, natural and free-from choices
More targeted wellness will drive growth, led by functional segmentation and clean-label credibility
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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