PROSPECTS AND OPPORTUNITIES
Health and wellness preferences likely to come back into focus
At the end of the review period, the harsh realities of the COVID-19 pandemic had already faded in the collective memory of the New Zealand population. Nonetheless, the pandemic continues to influence consumer choices, specifically in terms of placing health and wellness firmly at the forefront of the consumer decision making process.
Gluten free snacks will return to growth as consumers seek digestion-friendly snacks
The forecast period is expected to see a much stronger performance for gluten free snacks than that seen in 2023, with value sales at constant 2023 prices rising by a strong 4% CAGR and sales reaching NZD309 million in 2028. During the forecast period, consumers in New Zealand are set to continue to paying more attention to the potential for the food that they consume to contribute to ill-health and, in particular, digestive problems.
Vegan snacks set to continue booming but meat could also appeal in high protein snacks
Vegan and plant-based snacks are set to see rising popularity among the population of New Zealand during the forecast period, as consumers seek to improve their health and reduce the impact of their consumer choices, amidst rising concern about animal welfare and the environment. Vegan ice cream, plant-based ice cream and dairy free ice cream are all set to continue booming during the forecast period, due to an increasing number of New Zealanders who are avoiding lactose and/or favouring a plant-based diet and the enduring popularity of ice cream.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in New Zealand?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in New Zealand?
- Which are the leading brands in HW Snacks in New Zealand?
- How are products distributed in HW Snacks in New Zealand?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in New Zealand - Category analysis
KEY DATA FINDINGS
Concerns over childhood obesity boosts no sugar and low sugar claims
Gluten free remains largest health and wellness snacks claim despite sales declines
Rising environmental concerns drive strong demand for plant-based products
Health and wellness preferences likely to come back into focus
Gluten free snacks will return to growth as consumers seek digestion-friendly snacks
Vegan snacks set to continue booming but meat could also appeal in high protein snacks
Health and Wellness in New Zealand - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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