HW Snacks in Italy

January 2026

Italians are increasingly selecting healthier snacks with high fibre one of the most sought after claims in 2024. Players in sweet and savoury biscuits are rolling out new lines with added fibre, as Italians increasingly transition to healthier diets.

USD 1,100
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF.

Overview:

Understand the latest market trends and future growth opportunities for the HW Snacks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Snacks industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Snacks in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Snacks in Italy?
  • What are the key health and wellness concerns driving sales in HW Snacks?
  • Is HW Snacks a dynamic niche or mainstream concern in Italy?
  • Which are the leading brands in HW Snacks in Italy?
  • How are products distributed in HW Snacks in Italy?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Snacks in Italy - Category analysis

KEY DATA FINDINGS

Italy’s healthy snacking culture is developing
Growing preference for high protein and low sugar snacks
Gluten free products expand in snacks
High-fibre snacking gains popularity
Protein trend will evolve across more snack categories
Growth potential for gluten free snacks
Bright outlook for high fibre snacks
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in Italy - Industry Overview

Rising health awareness drives expansion of claims
Italian consumers invest to support health
Protein trend gains prominence
Economic recovery to propel growth of health and wellness

COUNTRY REPORTS DISCLAIMER

Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our HW Snacks research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!