PROSPECTS AND OPPORTUNITIES
Demand for plant-based, vegan, and dairy free ice cream set to rise
Ice cream is a very popular product among Italians with it being well-established in the country’s culinary history. However, due to dietary restrictions, in the past some consumers have been unable to enjoy ice cream, but this is now changing with a growing variety of plant-based, vegan, and dairy free ice cream products appearing in the market.
Insect-based snacks set to make a mark as consumers look for alternative protein sources
Vegan and plant-based products are likely to increase in popularity as more consumers become interested in the environment and animal welfare. Additionally, there is growing awareness of the benefits of limiting your intake of meat, especially processed meat, as part of a healthier lifestyle.
Digestive health coming into greater focus
Consumers are leading ever busier and more stressful lifestyles and as such are increasingly looking for convenient ways to improve and support their health and diet. Alongside this, thanks to the internet and social media consumers are more aware than ever of various diseases and illnesses and how their diet can impact this.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Italy?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Italy?
- Which are the leading brands in HW Snacks in Italy?
- How are products distributed in HW Snacks in Italy?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Italy - Category analysis
KEY DATA FINDINGS
Protein the buzzword in healthy eating
Gluten free snacks suffers a setback in 2023 as economic pressures limit sales opportunities
Rising levels of overweight and obesity push consumers to make healthier choices
Demand for plant-based, vegan, and dairy free ice cream set to rise
Insect-based snacks set to make a mark as consumers look for alternative protein sources
Digestive health coming into greater focus
Health and Wellness in Italy - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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