HW Snacks in Canada

January 2026

In 2024, health and wellness considerations continued to reshape the Canadian snacks market, as consumers increasingly balanced indulgence with better-for-you choices. While traditional snacking occasions remained important, shoppers became more attentive to ingredient lists, nutritional profiles, and functional benefits. Products positioned as gluten free, natural, high protein, or plant-based gained greater visibility, even as inflationary pressures constrained discretionary spending. As a res

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Overview:

Understand the latest market trends and future growth opportunities for the HW Snacks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Snacks industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Snacks in Canada report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Snacks in Canada?
  • What are the key health and wellness concerns driving sales in HW Snacks?
  • Is HW Snacks a dynamic niche or mainstream concern in Canada?
  • Which are the leading brands in HW Snacks in Canada?
  • How are products distributed in HW Snacks in Canada?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Snacks in Canada - Category analysis

KEY DATA FINDINGS

Healthier snacking gains ground despite cost pressures
Health-conscious snacking shapes product innovation
Gluten free remains the leading claim, but price limits frequency
Natural claims build trust through cleaner labels
Healthier snacking will deepen, despite inflation
Gluten free growth hinges on affordability
Natural claims set to strengthen as an accessible health cue
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in Canada - Industry Overview

Health consciousness strengthens, but affordability tempers choices
Sugar reduction and functional nutrition shape everyday consumption
Plant-based and clean-label trends reshape category dynamics
Health-driven innovation will persist, with value and regulation shaping outcomes

COUNTRY REPORTS DISCLAIMER

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our HW Snacks research and analysis database.

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