PROSPECTS AND OPPORTUNITIES
Brands will reduce sugar levels while aiming to retain texture and taste
Plant-based, vegan, no sugar added, reduced sugar, and reduced fat are expected to remain key claims in snacks across the forecast period. Manufacturers will emphasise functional/fortified products, which offer added value.
Dairy free is set to gain ground as concerns regarding lactose intolerance rise
As Austrian consumers paying more attention to the long-term health implications of their diet, reducing fat, sugar, salt and artificial ingredients, specific health concerns have started to inform purchasing decisions. Consumers have become increasingly knowledge and selective about the ingredients and nutrients they consume.
Gluten free claim will be utilised on snack products that are naturally free from gluten
While only 0.2% of Austrians avoid gluten for medical reasons, some consumers eliminate gluten from their diet, believing it to cause inflammation.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Austria?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Austria?
- Which are the leading brands in HW Snacks in Austria?
- How are products distributed in HW Snacks in Austria?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Austria - Category analysis
KEY DATA FINDINGS
Vegan is the leading health and wellness claim as plant-based diets increase
Consumers reach for high protein snacks that align with health and fitness goals
Local player Kelly’s offers health and wellness savoury snacks with a focus on innovation
Brands will reduce sugar levels while aiming to retain texture and taste
Dairy free is set to gain ground as concerns regarding lactose intolerance rise
Gluten free claim will be utilised on snack products that are naturally free from gluten
Health and Wellness in Austria - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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