PROSPECTS AND OPPORTUNITIES
Growing emphasis on fortification and functionality
The fact that the growing consumer interest in natural snacks is moving towards claims such as superfoods points to consumers’ rising expectations about the active health benefits of snacks. This is in part supported by the increasingly hectic character of consumer lifestyles, which is disrupting routines and leaving less time for traditional meals.
Ongoing expansion of high protein claim
While protein used to be a staple added element for bodybuilders and athletes, it has slowly made its way into products aimed at everyday consumers. High protein snacks, and especially snack bars, have been gaining particular attention amongst consumers, who are seeing them as healthier and better for them even if they have the same or more calories than standard products.
Potential for private label development
The challenging economic conditions prevailing going into the forecast period present a notable challenge to snacks players looking to build their health and wellness orientated portfolios. Even with the marked rise in consumer health consciousness in recent years, the rising cost of living is forcing many consumers to reassess their spending and focus on essentials, as well as trading down to more standard products in areas such as snacks.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Greece?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Greece?
- Which are the leading brands in HW Snacks in Greece?
- How are products distributed in HW Snacks in Greece?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Greece - Category analysis
KEY DATA FINDINGS
2023 sees significant shift towards health and wellness claims
Product innovation looks to reduce sugar content
Increasing interest in plant-based diets
Growing emphasis on fortification and functionality
Ongoing expansion of high protein claim
Potential for private label development
Health and Wellness in Greece - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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