Consumers in Brazil are becoming more aware of the importance of following a nutritionally balanced diet, with this being supported by new Front-Of-Pack (FOP) legislation, nutrition apps, social media, and health education campaigns. This is encouraging consumers to make healthier choices when it comes to purchasing snacks, which is in turn pushing manufacturers to respond with a wider variety of healthier options.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Brazil?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Brazil?
- Which are the leading brands in HW Snacks in Brazil?
- How are products distributed in HW Snacks in Brazil?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Brazil - Category analysis
KEY DATA FINDINGS
Increasing health awareness benefits sales of healthier snacks
New legislation and increasing awareness helps consumers make heathier choices
Free from claims gain value as consumers follow the latest healthy eating trends
Natural claims gain favour as ingredient lists come under the microscope
Increasing education and awareness around nutrition set to inform the future of snacks
New product development set to be driven by evolving health trends
Clean labels and natural claims set to be a key focus of the snacks market
Health and Wellness in Brazil - Industry Overview
Consumers being influenced into making healthier choices
Rising health concerns inform purchasing decisions in post-pandemic Brazil
Free from claims supported by social media trends
Increasing health awareness alongside new taxes and legislation set to inform the market’s development
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- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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