PROSPECTS AND OPPORTUNITIES
Players likely to focus on expanding the consumer base, and on offering fortified/ functional snacks
Despite the growth registered by health and wellness snacks at the end of the review period, demand is still very much concentrated amongst high-end offers, which limits the overall reach of healthier options to a wider audience. However, gradually, an increasing number of players are expanding their activities to create more affordable options, which will make them financially accessible to an increasingly interested public.
Gluten free to remain a strong claim in health and wellness snacks
Gluten free, which is considered a type of dietary and free from claim, is expected to remain one of the leading health and wellness claims in snacks in the forecast period, and is set to see a strong rise in value sales. Gluten free confectionery generated the highest retail value sales within gluten free snacks in 2023, to total BRL2.
No added sugar set to receive a boost as consumers become increasingly aware of potentially harmful ingredients through new labelling requirements
With high intake of sugar, fat, and salt linked to being overweight or obese, and rates of overweight and obesity in Brazil being higher than those globally, concern around the intake of such ingredients has intensified, and driven the growth of many better for you product alternatives. Another factor driving consumer awareness of health in 2023, which is expected to continue in the forecast period, was new legislation for food and drinks, which changes how nutritional labels work and are positioned, by standardising sizes, in addition to introducing an alert on the front packaging label to highlight if a product is high in sugar, salt, or fat.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Brazil?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Brazil?
- Which are the leading brands in HW Snacks in Brazil?
- How are products distributed in HW Snacks in Brazil?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Brazil - Category analysis
KEY DATA FINDINGS
Good source of minerals is the leading claim in health and wellness snacks in 2023
Confectionery impacted by demand for health and wellness variants
Probiotic snacks expected to increase in significance as consumers increasingly consider gut health and immunity
Players likely to focus on expanding the consumer base, and on offering fortified/ functional snacks
Gluten free to remain a strong claim in health and wellness snacks
No added sugar set to receive a boost as consumers become increasingly aware of potentially harmful ingredients through new labelling requirements
Health and Wellness in Brazil - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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