PROSPECTS AND OPPORTUNITIES
Plant-based snacks drive growth as more consumers migrate to a vegan diet
Consumers are increasingly moving towards vegan and vegetarian diets, with this migration driven by concerns surrounding animal welfare and the environment, in addition to plant-based and meat free diets considered more beneficial to health. In particular, the consumption of high volumes of red meat has been under scrutiny, influencing the rise of vegans.
Chocolate players focus on dark and no sugar options to align with consumer demands
Across the forecast period, snack players will continue to address consumers' health and wellness concerns through innovations, looking at ways to reduce sugar, fat and salt levels. With increasing publicity surrounding the negative impact of sugar consumption, rising consumer health-consciousness will lead players to reformulate existing recipes to remain relevant.
Energy boosting and high protein claims gain ground as physical activity rises
The growing consumer interest in nutrition, sports, and exercise regimes is contributing to a rise in demand for options that have energy boosting properties. This interest in exercise will continue to rise over the forecast period, boosted by the Quality of Life programme initiative from the Saudi government.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Saudi Arabia?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Saudi Arabia?
- Which are the leading brands in HW Snacks in Saudi Arabia?
- How are products distributed in HW Snacks in Saudi Arabia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Saudi Arabia - Category analysis
KEY DATA FINDINGS
The natural claim leads sales as concerns surrounding artificial ingredients rise
No sugar gains ground as players focus on innovations that reduce and eliminate sugar
Demand for fortified and functional goods boosts growth for good source of omega 3s snacks
Plant-based snacks drive growth as more consumers migrate to a vegan diet
Chocolate players focus on dark and no sugar options to align with consumer demands
Energy boosting and high protein claims gain ground as physical activity rises
Health and Wellness in Saudi Arabia - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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