HW Snacks in Singapore

January 2026

Within snacks in 2024, there has been an increase in healthier product claims, such as no added sugar, high fibre, high protein, low in carbs and low calories. Key drivers include government efforts to curb health problems, such as diabetes and regulate sugar intake, along with rising consumer awareness of the negative impacts of excessive sugar consumption. To meet rising demand for healthier snacks, product developments were launched across a variety of snacks categories.

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Overview:

Understand the latest market trends and future growth opportunities for the HW Snacks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Snacks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Snacks in Singapore report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Snacks in Singapore?
  • What are the key health and wellness concerns driving sales in HW Snacks?
  • Is HW Snacks a dynamic niche or mainstream concern in Singapore?
  • Which are the leading brands in HW Snacks in Singapore?
  • How are products distributed in HW Snacks in Singapore?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Snacks in Singapore - Category analysis

KEY DATA FINDINGS

Natural is leading health and wellness claim
Players actively embrace health and wellness trends
Natural is the biggest claim in snacks
Gluten-free claims are gaining traction
Snack industry to lean on sugar and functional claims
Natural claim will lead in nuts and dried fruits
Gluten free features among other health claims
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in Singapore - Industry Overview

Strong priority on health and wellness claims
Growing reliance on health claims to inform product choices
Natural trend is prominent in most categories
Sophisticated demands regarding health claims

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This report originates from Passport, our HW Snacks research and analysis database.

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