PROSPECTS AND OPPORTUNITIES
Changing dietary habits and awareness of intolerance to certain ingredients set to prove positive within gluten free snacks
Local consumers are increasingly adopting the most appropriate dietary habits for themselves due to greater awareness of intolerance to certain ingredients, such as lactose, and their impact on their health. In addition, hypoallergenic, which is a dietary and free from type of health and wellness attribute, is anticipated to record growth within snacks over the forecast period.
High protein savoury snacks still offers potential for expansion
An increasing number of local consumers are set to continue searching for convenient and healthy snacks to support their active lifestyles, driving future sales of high protein savoury snacks in Germany over the forecast period. These snacks typically contain a higher proportion of protein than their conventional counterparts, often derived from sources such as nuts, seeds, soy and whey.
Local consumers set to continue reviewing their meat and dairy intake, supporting demand for vegan and plant-based snacks
Vegan and plant-based snacks are set to remain popular over the forecast period, with the latter in particular predicted to record further growth, as an increasing number of local consumers become interested in both the environment (and therefore sustainability issues linked to intensive farming methods) and animal welfare. Germans are also likely to continue to review their nutritional intake, with some consumers who do not typically follow plant-based diets gaining a greater interest in these alternative options for health reasons.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Germany?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Germany?
- Which are the leading brands in HW Snacks in Germany?
- How are products distributed in HW Snacks in Germany?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Germany - Category analysis
KEY DATA FINDINGS
Fruit snacks and snack bars with health claims find room for growth in dynamic market
Further growth for vegan snacks in 2023 as consumers continue to review their dietary preferences and lifestyles
Bone and joint health receives a boost due to increasing sales of nuts in 2023
Changing dietary habits and awareness of intolerance to certain ingredients set to prove positive within gluten free snacks
High protein savoury snacks still offers potential for expansion
Local consumers set to continue reviewing their meat and dairy intake, supporting demand for vegan and plant-based snacks
Health and Wellness in Germany - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our HW Snacks research and analysis database.
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