HW Snacks in Germany

December 2025

Rising obesity levels and a general increase in health awareness continued to drive growth across most of the key areas of the health and wellness snacks market over 2024. Alongside health concerns, a growing focus on animal welfare and the environment has pushed more consumers to follow vegan, vegetarian and flexitarian diets, with manufacturers responding with a growing variety of vegan and vegetarian snacks.

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Overview:

Understand the latest market trends and future growth opportunities for the HW Snacks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Snacks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Snacks in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Snacks in Germany?
  • What are the key health and wellness concerns driving sales in HW Snacks?
  • Is HW Snacks a dynamic niche or mainstream concern in Germany?
  • Which are the leading brands in HW Snacks in Germany?
  • How are products distributed in HW Snacks in Germany?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Snacks in Germany - Category analysis

KEY DATA FINDINGS

A positive year for health and wellness snacks
Health and animal welfare concerns informing new product development
Gluten free snacks benefit from a growing audience of consumers
Vegan products playing a leading role in the market
High protein claims set to remain in vogue as consumers make healthier choices
Gluten free diets likely to remain an important sales driver
Vegan snacks set for a more stable growth path
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in Germany - Industry Overview

Consumers showing a growing willingness to invest in healthier products
Demand focusing on healthier, more sustainable and more ethical products
Natural, plant-based and high protein claims come to the fore
Players to focus on reformulating products to meet evolving health and lifestyle trends

COUNTRY REPORTS DISCLAIMER

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our HW Snacks research and analysis database.

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