PROSPECTS AND OPPORTUNITIES
Continued value growth for forecast period
Home products will register moderate constant value growth over the forecast period. With inflation predicted to become more manageable, consumer sentiment will improve and this will drive values sales of home products.
Focus on sustainability and eco-friendliness to increase
Sustainability and eco-friendliness are emerging as major trends which will continue to shape consumer preferences over the forecast period. As environmental awareness grows, there is a notable shift towards products which are manufactured with recycled materials, prioritise energy efficiency and adhere to environmentally responsible production processes.
Chained modern retailers will continue to expand
The competitive landscape will continue to consolidate as chained modern retailers continue to expand. Larger and chained players will be in a stronger position to deal with the challenges posed by the country’s economic uncertainty.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Products Specialists industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Products Specialists industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Products Specialists in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Products Specialists in Turkey?
- Which are the leading retailers in Home Products Specialists in Turkey?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Home Products Specialists in Turkey - Category analysis
KEY DATA FINDINGS
Home products specialists remains resilient and adaptable
DIY and personalisation trends accelerate
Chained retailers gain value share
Continued value growth for forecast period
Focus on sustainability and eco-friendliness to increase
Chained modern retailers will continue to expand
Retail in Turkey - Industry Overview
Retail in 2024: The big picture
Self-checkout system technology becomes more prevalent
GenAI and social and ecological activism trends gain traction
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Ramadan (Eid al Fitr)
DISCLAIMER
The following categories and subcategories are included:
Home Products Specialists
- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
Home Products Specialists
The aggregation of home improvement and gardening stores, homewares and home furnishing stores, and pet shops and superstores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Products Specialists research and analysis database.
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