How Creating Sustainable Value Drives Business Growth

Delivery

This report comes in PPT.

Key Findings

Blending sustainability on top of core needs

By integrating sustainability into core business strategies, brands can substantiate meaningful claims that drive new revenue, enhance efficiency and mitigate risks, setting them apart beyond just meeting core customer needs.

Compact formats and sustainable formulations drive growth in beauty and personal care

The beauty and personal care industry is at the forefront of sustainability, with sustainable products outperforming non-sustainable ones. Brands are embracing solutions such as refill formats and lightweight solutions, including compact hair care formats, to reduce emissions and water usage, while prioritising formulation safety.

Health-conscious consumers demand supply chain transparency and dietary inclusivity in snacks

Health-conscious consumers are driving demand for transparency and dietary inclusivity in snacks. Regional preferences are shaping responses. In India, for example, brands are incorporating superfoods and healthier oils, while in the UK, sustainable sourcing and eco-friendly packaging are becoming mainstream, alongside a focus on dietary inclusivity.

Pet humanisation drives demand for nutritious, sustainably produced products

Pet humanisation is driving growth in pet care, with brands expanding their sustainability claims beyond “natural” labels to encompass holistic practices like B Corp certification, organic ingredients, zero waste initiatives and eco-friendly packaging, meeting pet owners’ demands for both nutrition and sustainability.

Building resilience through sustainable strategies and technology

As volatility and disruptions persist, embedding sustainability into corporate strategy is vital for resilience. Leveraging technologies like AI and blockchain enhances transparency, substantiates sustainability claims, and ensures regulatory compliance, demonstrating value to stakeholders and driving long-term relevance.