Sales of spirits are projected to decline over the forecast period in total volume terms. Health bodies are expected to continue pressing the government to introduce stricter controls on the distribution and promotion of alcoholic drinks and to increase taxes in order to limit consumption.
New generations, such as Gen Z, have grown up in a digital world, where social media and instant communication is part of their daily life, and the way they socialise is different from previous generations, with online communication and individualisation being much more relevant. This is already transforming the way they consume and interact with brands.
As consumers became increasingly aware and concerned about the environment and their carbon footprint, companies and brands can look to differentiate from the competition by adopting sustainable practices, from production methods, to ingredients, packaging and transport. Players could focus on the reinvention of local drinks (eg Pernod Ricard’s reinvention of Macieira brandy to create Macieira Cream) or the use of local herbs, fruits and natural ingredients to attract consumers.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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