Off-trade volume sales of spirits are expected to see continued growth over the forecast period, although at a considerably slower rate than during the review period. This is primarily due to a period of stagnation as the economic situation stabilises.
On-trade sales of spirits are forecast to experience positive growth starting in 2026, as the Turkish economy improves, and consumer confidence is restored. This will encourage more people to go out to eat and drink, leading to increased on-trade consumption.
As consumers continue to seek higher-quality products, the launch of premium spirits is anticipated to increase over the forecast period. The whiskies and raki segments will be the primary focus for new product launches.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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