After a relatively stable performance in 2024, sales of spirits are projected to see a more significant decline in total volume terms over the forecast period. Sales of spirits are likely to be negatively impacted by the growing focus on drinking in moderation, especially among younger adults.
One factor that could impact the future of spirits are the restrictions on Swiss shopping tourism that will apply from 2025. In the far south of Germany, for example, due to the price advantages, Swiss consumers usually buy goods worth billions every year.
In view of the predicted decline in volume sales and the increasing focus on quality, premiumisation is likely to increasingly characterise new product development and innovation in spirits. Domestic producers, mostly classified as craft distillers, will likely play a large role in this, as they are expected to experiment more than ever with international categories and flavours, while also focusing on higher priced categories.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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