Total volume sales of spirits are expected to rise in Ukraine over the forecast period. Growth will be driven by a number of factors, including consumers shifting from lower alcohol drinks during wartime, a growing mixology and cocktail culture, a premiumisation trend involving a higher demand for imported spirits, and price promotions from large global brands.
Changed legislation for small spirits manufacturers, producing up to 10,000 decalitres per year, which enables them to benefit from cheaper licences and softer regulations, will support the development of craft spirits and the legalisation of local distilleries. The disruptive brand, Spicer from Lviv, heavily invested in marketing in 2024, advertising on social media and the press.
Most innovations in spirits are expected to be flavoured and/or alcohol-free. Recent flavoured spirit innovations include local gin, Kozatska Rada Pink Edition (Bayadera), local brandy, Aliko (Bayadera) – apricot, cherry, coffee, Jägermeister Orange (exclusively imported by the retailer, Novus), the whiskeys, Jack Daniel’s Apple, Honey (Brown Forman), and Jim Beam Honey, Apple, Black Cherry (Vinfort), as well as the liqueur, Baileys Chocolate.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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