Volume sales of spirits in Georgia are expected to rise steadily in 2025 and over the forecast period, supported by the continued development of modern retail. The expansion of convenience stores, in particular, will enhance the availability and assortment of spirits in regional markets.
Price reductions will remain the primary promotional strategy used by retailers to stimulate spirits sales. Georgian consumers have grown accustomed to significant discounts, making it difficult for retailers to phase them out.
The spirits market in Georgia remains conservative, with consumers favouring familiar brands. Flavoured spirits, for instance, have not gained traction.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Spirits industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!