Total volume sales of spirits in Thailand are forecast to increase by 1% in 2025, with a negligible CAGR anticipated during the forecast period overall. This modest growth can primarily be attributed to economic stagnation and the prevailing health and wellness trend.
In March 2025, Thailand's Senate approved the Community Liquor Draft of the Excise Tax Bill, which is now pending royal assent. This legislative change will enable small businesses and agricultural collectives to manufacture all categories of alcoholic drinks, including spirits and canned beer, removing previous restrictions on production scale and variety.
The shift towards premium products in spirits in Thailand is being driven by increasing consumer health awareness. While the trend towards healthier lifestyles can often lead to a reduction in alcohol consumption, particularly of high-strength beverages like spirits, it can also spark a greater interest in higher-quality alcoholic drinks.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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