Sales of spirits will be largely driven by the off-trade in 2025, but thereafter the on-trade should see a recovery. Prices are expected to rise in 2025, as VAT is increased from 17% to 18% in January, and the taxes on alcohol rise from NIS94.
Israel Beer Breweries Ltd is set to lose its rights to distribute LVMH brands in April 2025, as their distribution agreement ends and it is not renewed. This includes popular premium brands: Cognac Hennessy, champagne Dom Perignon and more.
Whiskies have posted strong growth over the review period, as locals have become increasingly interested in trying new flavours and are willing to pay a premium for quality products. There has been an increase in whisky bars, which will support the development of on-trade whisky sales over the forecast period.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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