Stable demand for vodka and rakija, combined with a strong performance across most whisky categories - both off- and on-trade - will support continued volume growth in the overall spirits market in Macedonia over the forecast period. In addition, while overall alcohol consumption is slowing, particularly among younger consumers, rising interest in high-quality spirits is expected to drive further premiumisation, resulting in solid value growth despite more modest volume gains.
Consumers’ growing preference for convenience is set to drive strong growth in spirits sales via e-commerce over the forecast period. This trend spans various demographic groups, especially tech-savvy millennials and Gen Z consumers, who increasingly turn to digital platforms for purchasing alcohol.
Innovation in 2025 and beyond will centre on premiumisation and craftsmanship. For a growing number of consumers - particularly younger generations - less will be more, as evidenced by an increasing willingness to pay a premium for high-quality, distinctive spirits that emphasise flavour complexity, artisanal production, and authentic brand storytelling.
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Understand the latest market trends and future growth opportunities for the Spirits industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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