Volume sales of spirits are set to rise in 2025 and during the forecast period overall, benefiting from the expected improvement in economic conditions. However, despite positive demand drivers, growth in spirits will remain constrained by persistently high prices.
The growth of economy spirits is expected to be constrained by the enforcement of a ban on the sale of sachets and PET bottles smaller than 200ml, introduced by the National Agency for Food and Drug Administration and Control (NAFDAC) in December 2024. This regulation is likely to reduce affordability for many consumers, thereby limiting volume sales across several mainstream spirit categories, including gin, bitters, rum, other liqueurs, and schnapps.
In light of the ban on small pack sizes, the primary area for innovation over the forecast period is anticipated to centre on alternative packaging formats. Manufacturers are expected to explore new ways to offer their brands affordably, adapting to regulatory constraints while maintaining consumer accessibility.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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