Spirits in Greece is projected to see a further dip in total volume sales in 2025, before recovering to see moderate-to-strong growth over the remainder of the forecast period. However, the rising mindful drinking trend, which favours drinks with lower alcohol content, is set to limit the growth potential for spirits.
Domestic spirits are expected to perform well over the forecast period. As their prices remain relatively low, they are likely to be less affected by cautious consumer spending.
Flavours are set to be under the spotlight of innovation over the forecast years. This trend, already established in vodka, is starting to gain popularity in other categories, particularly gin and tequila.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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