Chocolate confectionery in Lithuania is expected to see only minimal volume growth over the forecast period. The sharp hike in prices, experienced in 2025, will continue to weigh on the category's performance, limiting its potential recovery.
A major focus for market players over the forecast period will be on maintaining market share, particularly in the early years. Companies are expected to implement cost-cutting measures - such as shifting from pure chocolate tablets to filled varieties, reducing product weight (shrinkflation), and other similar tactics.
Although chocolate confectionery remains sensitive to price, there may be a gradual move towards a “less is more” approach to consumption. As chocolate becomes more expensive compared to other snacks, consumers might opt for higher-quality products, but purchase them less frequently.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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