Volume sales of chocolate confectionery will recover over the forecast period. Unit price growth is expected to slow down, as prices of cocoa beans should stabilise.
Consumers are increasingly health conscious and will look for chocolate confectionery, with a healthier positioning, including chocolate with higher cocoa content and less sugar. There will also be offerings with added functional ingredients such as protein or fibre.
While sales will be mainly driven by price, consumers will also be open to new tastes and flavours, including more premium offerings, and will be prepared to sometimes pay for the consequential mark-up. The global trend of Dubai chocolate, characterised by its unique blend of pistachios, tahini, and crunchy kataifi pastry, also took off in Serbia and over the forecast period, local consumers will be open to other trends.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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