PROSPECTS AND OPPORTUNITIES
Prices and premiumisation to boost retail value sales
Retail value sales of chocolate confectionery are expected to rise over the forecast period, driven by higher unit prices but also the move towards more premium products. Finns increasingly want multisensory indulgence from chocolate confectionery.
Look to the future with cocoa replacements
As volatile cocoa unit prices are likely to continue to disrupt chocolate confectionery, Fazer Makeiset is looking to replace cocoa with domestic ingredients. For example, Grain-based no-cocoa Fazer Taste the Future tablets saw further development and were piloted in 2025.
Sustainability to the fore
Fazer Makeiset’s Fazer milk chocolate-coated kismet wafer countlines offer a new salted caramel-flavoured filling. The launch highlights the leading player’s cocoa sourcing guarantee, in line with the “Fazer's cocoa vision”.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Finland?
- Which are the leading brands in Chocolate Confectionery in Finland?
- How are products distributed in Chocolate Confectionery in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Finland - Category analysis
KEY DATA FINDINGS
Players develop strategies to cope with rising unit prices
Fazer Makeiset continues to invest to stay ahead of the field
Impulse purchases support traffic through convenience retailers
Prices and premiumisation to boost retail value sales
Look to the future with cocoa replacements
Sustainability to the fore
Snacks in Finland - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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