Chocolate confectionary is expected to maintain a steady growth over the forecast period, fuelled in part by gifting demand and the rising popularity of tablets. The peak season begins annually in late December with Christmas and extends through Lunar New Year, representing the golden window for chocolate gifting sales.
Functional chocolate is rapidly gaining traction in Taiwan, reflecting a shift in consumer expectations from traditional indulgence to products that combine flavour with wellness benefits. Today’s consumers are increasingly looking for chocolate that not only satisfies their sweet cravings but also supports health and nutrition goals.
In 2023 the Consumers’ Foundation conducted random testing on chocolate products available in the market and found cadmium in all 20 sampled items. Notably, one product labelled ‘100% Taiwan Dark Chocolate’ even exceeded the European Union’s regulatory limit.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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