PROSPECTS AND OPPORTUNITIES
Chocolate confectionery faces continued growth for forecast period
Chocolate confectionary is expected to maintain a steady growth over the forecast period, fuelled in part by gifting demand and the rising popularity of tablets. The peak season begins annually in late December with Christmas and extends through Lunar New Year, representing the golden window for chocolate gifting sales.
Functional chocolate emerges as accelerating trend
Functional chocolate is rapidly gaining traction in Taiwan, reflecting a shift in consumer expectations from traditional indulgence to products that combine flavour with wellness benefits. Today’s consumers are increasingly looking for chocolate that not only satisfies their sweet cravings but also supports health and nutrition goals.
TFDA sets new cadmium limits for chocolate to strengthen food safety
In 2023 the Consumers’ Foundation conducted random testing on chocolate products available in the market and found cadmium in all 20 sampled items. Notably, one product labelled ‘100% Taiwan Dark Chocolate’ even exceeded the European Union’s regulatory limit.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Taiwan?
- Which are the leading brands in Chocolate Confectionery in Taiwan?
- How are products distributed in Chocolate Confectionery in Taiwan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Taiwan - Category analysis
KEY DATA FINDINGS
Cocoa price surge drives value growth in 2025
Global giants lead, local brands adapt
Sales driven by convenience stores and supermarkets
Chocolate confectionery faces continued growth for forecast period
Functional chocolate emerges as accelerating trend
TFDA sets new cadmium limits for chocolate to strengthen food safety
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Competitive Landscape
Channel developments
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Chocolate Confectionery research and analysis database.
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