Retail sales of chocolate confectionery in Singapore are forecast to rise at a current value CAGR of 4% (2025 constant value CAGR of 2%) over the forecast period, reaching SGD311 million. This growth is anticipated to be primarily driven by the strength of boxed assortments and chocolate pouches and bags.
In chocolate confectionery in Singapore, long-standing brands are actively evolving their marketing strategies to engage and retain young adults, a demographic known for its digital savviness and appetite for unique experiences, and this is set to continue in the forecast period. This shift is evidenced by the successful exploitation of social media platforms to drive consumer interest and loyalty.
Facing elevated cocoa prices, chocolate confectionery producers in Singapore are likely to adapt their offerings to preserve profit margins while still appealing to cost-conscious consumers. This strategy may manifest in the introduction of various flavoured chocolates with a lower proportion of cocoa content.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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