PROSPECTS AND OPPORTUNITIES
Opposing factors set to impact value and volume sales of chocolate confectionery over the forecast period
Retail sales of chocolate confectionery in Singapore are forecast to rise at a current value CAGR of 4% (2025 constant value CAGR of 2%) over the forecast period, reaching SGD311 million. This growth is anticipated to be primarily driven by the strength of boxed assortments and chocolate pouches and bags.
Brands will harness virality of social media platforms and targeted collaborations to drive interest
In chocolate confectionery in Singapore, long-standing brands are actively evolving their marketing strategies to engage and retain young adults, a demographic known for its digital savviness and appetite for unique experiences, and this is set to continue in the forecast period. This shift is evidenced by the successful exploitation of social media platforms to drive consumer interest and loyalty.
Elevated cocoa prices likely to trigger sustainable innovations and product development
Facing elevated cocoa prices, chocolate confectionery producers in Singapore are likely to adapt their offerings to preserve profit margins while still appealing to cost-conscious consumers. This strategy may manifest in the introduction of various flavoured chocolates with a lower proportion of cocoa content.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Singapore?
- Which are the leading brands in Chocolate Confectionery in Singapore?
- How are products distributed in Chocolate Confectionery in Singapore?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Singapore?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Singapore - Category analysis
KEY DATA FINDINGS
A solid retail value increase in 2025, with soaring cocoa prices contributing to growth
Ferrero SpA continues to lead chocolate confectionery with its diverse portfolio
Supermarkets remains the key distribution channel for chocolate confectionery thanks to a wide product range
Opposing factors set to impact value and volume sales of chocolate confectionery over the forecast period
Brands will harness virality of social media platforms and targeted collaborations to drive interest
Elevated cocoa prices likely to trigger sustainable innovations and product development
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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