PROSPECTS AND OPPORTUNITIES
Bright outlook for chocolate confectionery despite category maturity
Sales of chocolate confectionery in Germany are projected to increase gradually over the forecast period, driven by a combination of stable consumer demand and evolving lifestyle trends and high prices. Although the market is mature, a strong culture of gifting and seasonal consumption should continue to support volume and value sales across chocolate confectionery.
Innovation in retail and ingredients creates room for new experiences and growth
Innovation is expected to play a significant role in shaping the German chocolate confectionery market. Brands are increasingly investing in digital production technologies that allow for more precise and flexible product customisation, including 3D chocolate printing and automated flavour blending systems.
Sustainability set to be a focus of new product development
Sustainability is set to become a defining factor for long-term category growth. German consumers are increasingly seeking out chocolate confectionery with transparent supply chains, fair trade certifications, and reduced environmental impact.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Germany?
- Which are the leading brands in Chocolate Confectionery in Germany?
- How are products distributed in Chocolate Confectionery in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Germany - Category analysis
KEY DATA FINDINGS
High price of cocoa leads to increasing prices for consumers
Dubai chocolate one of the biggest social media trends in recent years
Discounters and supermarkets lead, while quick commerce evolves
Bright outlook for chocolate confectionery despite category maturity
Innovation in retail and ingredients creates room for new experiences and growth
Sustainability set to be a focus of new product development
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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