Further growth is expected in chocolate confectionery over the forecast period as Guatemalans of all income levels will continue to turn to chocolate to satisfy cravings and enjoy small moments of indulgence throughout the day. Innovation will play a key role in attracting consumers, with new flavours and textures sparking interest.
Increased media exposure and the influence of social platforms have driven interest among higher-income and younger consumers in Guatemala in internationally popular, viral chocolate trends, such as Dubai chocolate. While still a niche market, retailers that successfully stock these trending products are well-positioned to attract and retain this audience.
Consumers increasingly perceive dark chocolate as a better-for-you option due to its antioxidants, leading many to seek products with a high cacao content. This trend is especially prominent among higher-income consumers, who are becoming more ingredient-conscious.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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