PROSPECTS AND OPPORTUNITIES
Growth opportunities expected to rest in adding value
The outlook for chocolate confectionery in Malaysia remains optimistic, despite economic pressures and shifting consumer habits. Chocolate continues to hold cultural significance in the country, especially during festive seasons like Hari Raya, Chinese New Year, and Deepavali.
Digital tools expected to shape the market
Digital innovation is playing an increasingly important role in chocolate confectionery and this is set to continue over the forecast period. With the rise of AI and predictive analytics, manufacturers are now better equipped to manage supply chains and forecast demand.
Demand likely to focus on healthy and sustainable options
Health and wellness is becoming central to Malaysia’s food policy, and chocolate confectionery is not exempt from this. The government’s broader “war on sugar” campaign, which began with sugary drinks, may soon extend to snacks and confectionery.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Malaysia?
- Which are the leading brands in Chocolate Confectionery in Malaysia?
- How are products distributed in Chocolate Confectionery in Malaysia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Malaysia - Category analysis
KEY DATA FINDINGS
Shrinkflation and premiumisation influencing chocolate confectionery
Local players take a bite out of the market as Western brands come under scrutiny
Convenience stores playing a key role in the growth of chocolate confectionery
Growth opportunities expected to rest in adding value
Digital tools expected to shape the market
Demand likely to focus on healthy and sustainable options
Snacks in Malaysia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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