PROSPECTS AND OPPORTUNITIES
Cost pressures could push players to adjust their long-term strategies
The global cocoa crisis that drove substantial cost increases during the review period is expected to have lingering implications for New Zealand’s chocolate confectionery market. While the cocoa supply may gradually stabilise, elevated input costs and climate-related risks in key producing regions are likely to keep raw material prices high over the forecast period.
Experiential retail could reshape the market for premium chocolate confectionery
The launch of Lindt’s first boutique store in New Zealand at Auckland’s Sylvia Park in 2024 marked a strategic shift in the distribution and brand engagement model for premium chocolate confectionery. More than a physical retail expansion, the store represents a digitally enhanced, experiential format that integrates premium merchandising with real-time consumer engagement.
Health and wellness set to redefine chocolate innovation
Health and wellness is poised to become a critical axis of innovation and differentiation in New Zealand’s chocolate confectionery market over the forecast period. While indulgence remains the core consumption driver, consumer expectations are shifting toward offerings that combine taste with health-aligned attributes such as reduced sugar, clean-label ingredients, and functional benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in New Zealand?
- Which are the leading brands in Chocolate Confectionery in New Zealand?
- How are products distributed in Chocolate Confectionery in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in New Zealand - Category analysis
KEY DATA FINDINGS
Cocoa prices rise forcing companies to rethink their strategies
Whittakers benefits from strong brand equity, innovation and local authenticity
Supermarkets remains the key channel for chocolate lovers
Cost pressures could push players to adjust their long-term strategies
Experiential retail could reshape the market for premium chocolate confectionery
Health and wellness set to redefine chocolate innovation
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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