The global cocoa crisis that drove substantial cost increases during the review period is expected to have lingering implications for New Zealand’s chocolate confectionery market. While the cocoa supply may gradually stabilise, elevated input costs and climate-related risks in key producing regions are likely to keep raw material prices high over the forecast period.
The launch of Lindt’s first boutique store in New Zealand at Auckland’s Sylvia Park in 2024 marked a strategic shift in the distribution and brand engagement model for premium chocolate confectionery. More than a physical retail expansion, the store represents a digitally enhanced, experiential format that integrates premium merchandising with real-time consumer engagement.
Health and wellness is poised to become a critical axis of innovation and differentiation in New Zealand’s chocolate confectionery market over the forecast period. While indulgence remains the core consumption driver, consumer expectations are shifting toward offerings that combine taste with health-aligned attributes such as reduced sugar, clean-label ingredients, and functional benefits.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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