PROSPECTS AND OPPORTUNITIES
Sluggish performance due to economic climate and health consciousness
Further decline is expected in chocolate confectionery over the forecast period due to an uncertain economic climate in Morocco. Consumers are expected to cut down on the amount of chocolate confectionery consumed, as most is considered an indulgence rather than a necessity.
Rising competitive threat from chocolate biscuits
One of the main challenges facing chocolate confectionery comes from the competitive threat from other snack categories, particularly sweet biscuits. Demand will be particularly strong for chocolate-coated biscuits and chocolate-filled biscuits and wafers.
Health-conscious consumers will switch to healthier snacks
As consumers become increasingly health-conscious, it is expected that they will switch to healthier snacks such as snack bars. Rising concerns about dietary habits in Morocco, where a large number of adults and children suffer from obesity and high cholesterol, will limit consumption.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Morocco?
- Which are the leading brands in Chocolate Confectionery in Morocco?
- How are products distributed in Chocolate Confectionery in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Morocco - Category analysis
KEY DATA FINDINGS
Consumers reduce consumption amid price rises
Aiguebelle SA is the leading player in chocolate confectionery
Small local grocers remains the leading distribution channel
Sluggish performance due to economic climate and health consciousness
Rising competitive threat from chocolate biscuits
Health-conscious consumers will switch to healthier snacks
Snacks in Morocco - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!