PROSPECTS AND OPPORTUNITIES
Positive sales will continue for chocolate confectionery
Sales of chocolate confectionery will maintain positive growth over the forecast period. This positive outlook is supported by the anticipated stabilisation of prices, as Egypt's economy demonstrates a robust foundation for future growth and gradually recovers.
Ongoing innovations will further fuel growth
Egypt's chocolate market is currently experiencing a wave of innovation, mirroring global trends with exciting new flavour combinations like the popular Dubai pistachio kunafa chocolate. This trend is being embraced by both established and emerging local brands, such as Abu Auf and Moko, alongside numerous Egyptian chocolatiers like Tseppas, who are now offering these innovative creations and expanding through various retail channels.
Will health-focussed chocolate options become the next big thing?
There is a noticeable increase in health-focussed chocolate options, particularly driven by local brands aiming to broaden their appeal to health-conscious consumers. This includes innovative offerings like Zero brand's Kids Stevia Dark Chocolate with Cashew, specifically targeting a younger demographic with healthier formulations.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Egypt?
- Which are the leading brands in Chocolate Confectionery in Egypt?
- How are products distributed in Chocolate Confectionery in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Egypt - Category analysis
KEY DATA FINDINGS
Robust value growth driven by high prices, with volume suppressed due to price sensitivity
Cadbury maintains lead thanks to wide portfolio of popular products, while Ritter is the stand-out player
Small local grocers maintain popularity, as e-commerce continues to grow
Positive sales will continue for chocolate confectionery
Ongoing innovations will further fuel growth
Will health-focussed chocolate options become the next big thing?
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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