PROSPECTS AND OPPORTUNITIES
Local processing boosts availability and supports premium growth amid cocoa price surge
The outlook is positive for chocolate confectionery over the forecast period, as local brands continue to expand the variety available, with a focus on higher quality chocolate. The Putatos Group is also planning to open two new cocoa processing plants, with a capacity of 200,000 tonnes per year, and also has plans to launch a chocolate brand called Chocolat Rouge.
Social media plays increasing role in driving consumer engagement
Social media will emerge as a key driver of value sales. Platforms such as Facebook and Instagram will showcase the latest products, with influencers often endorsing products.
Opportunity for local players to gain further value share
There is a lot of uncertainty over the forecast period. Further global price increases in cocoa beans could further contribute to upward pressure on product pricing.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Cameroon?
- Which are the leading brands in Chocolate Confectionery in Cameroon?
- How are products distributed in Chocolate Confectionery in Cameroon?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Cameroon?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Cameroon - Category analysis
KEY DATA FINDINGS
Muted volume growth, as inflation still an issue
Chococam continues to lead and remains agile
Small local grocers continue to dominate, but supermarkets gaining
Local processing boosts availability and supports premium growth amid cocoa price surge
Social media plays increasing role in driving consumer engagement
Opportunity for local players to gain further value share
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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