PROSPECTS AND OPPORTUNITIES
Steady growth predicted despite headwinds
Sales of chocolate confectionery in Denmark are expected to rise over the forecast period despite the impact of the ongoing global cocoa crisis. While rising cocoa prices have already begun to exert pressure on manufacturers through increased input costs, demand for chocolate remains resilient among Danish consumers.
Chocolate confectionery set to benefit from technological advances
Digital and technological advancements are expected to support chocolate confectionery over the forecast period, although adoption will remain measured and practical rather than disruptive. On the retail front, Danish brands and retailers are increasingly utilising digital tools to enhance in-store experiences and support omnichannel integration, such as promoting products through social media, apps, or click-and-collect platforms.
Cultural storytelling is key to fostering emotional resonance
In Denmark, product and brand innovation continues to play a key role in keeping chocolate confectionery relevant and emotionally resonant, particularly in an industry where consumers remain firmly committed to indulgence. Health and wellness trends, while influential in other industries, have limited traction in snacks.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Denmark?
- Which are the leading brands in Chocolate Confectionery in Denmark?
- How are products distributed in Chocolate Confectionery in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Denmark - Category analysis
KEY DATA FINDINGS
Steady consumer demand fosters steady growth in chocolate confectionery
Leader Toms Gruppen has long tradition in Denmark
Discounters leads sales by offering good value for money
Steady growth predicted despite headwinds
Chocolate confectionery set to benefit from technological advances
Cultural storytelling is key to fostering emotional resonance
Snacks in Denmark - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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