PROSPECTS AND OPPORTUNITIES
Price growth will be modest compared to recent years
Sales of chocolate confectionery is expected to see a modest increase in retail volume and value sales over the forecast period. Despite the current high price of chocolate confectionery, these remains an attractive product to consumers seeking an indulgent snack.
Technology will help to keep consumer prices under control
With the wholesale price of cocoa expected to increase further and show erratic fluctuations over the forecast period, chocolate producers will turn to technology to maintain control of the value chain and production. Companies will increasingly use AI and data analytics to optimise the supply chain for cocoa which will allow them to reduce waste and forecast supply and demand more accurately.
Cocoa prices will lead to new launches in chocolate confectionery
The high price of cocoa will remain a hot topic in chocolate confectionery and is likely to result in new launches over the forthcoming period. Chocolate manufacturers have been actively responding to the extreme price hikes of wholesale cocoa, and more tactics and solutions will emerge to overcome the high cost of this essential raw material.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Netherlands?
- Which are the leading brands in Chocolate Confectionery in Netherlands?
- How are products distributed in Chocolate Confectionery in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in the Netherlands - Category analysis
KEY DATA FINDINGS
Price hikes impacted by rising wholesale cocoa prices
Masterfoods Veghel BV (Mars) maintains leading position
Supermarket distribution eroded as convenience stores gain share
Price growth will be modest compared to recent years
Technology will help to keep consumer prices under control
Cocoa prices will lead to new launches in chocolate confectionery
Snacks in the Netherlands - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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