PROSPECTS AND OPPORTUNITIES
Steady demand for cocoa's health benefits
In Japan's chocolate market, even though volume sales are set to continue to decline over the forecast period, value is expected to keep rising due to price increases and the strong performance of mid-priced products. A significant contributor to the recent expansion of the chocolate market has been the high demand for high-cocoa chocolate, sparked by its purported health benefits, such as high levels of polyphenols.
Rising expectations for alternative cocoa and alternative cocoa butter
As cocoa prices continue to soar, Japanese companies like Meiji are turning to alternative ingredients such as vegetable fats instead of cocoa butter. This shift has encouraged the emergence of niche products using alternatives to traditional cocoa, and it is anticipated that both major manufacturers and start-ups will introduce a variety of innovative products in the future.
High demand for chocolate as gifts continues
In Japan, sales of premium boxed chocolate assortments are on the rise, not only as gifts but also as self-rewards for consumers after a hard day's work. European luxury brands such as Jean-Paul Hévin and La Maison du Chocolat are particularly popular, both for their craftsmanship and as indulgent treats.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Japan?
- Which are the leading brands in Chocolate Confectionery in Japan?
- How are products distributed in Chocolate Confectionery in Japan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Japan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Japan - Category analysis
KEY DATA FINDINGS
Rising popularity of tablets
Meiji retains the lead
Extensive sales network from mass market to street stores
Steady demand for cocoa's health benefits
Rising expectations for alternative cocoa and alternative cocoa butter
High demand for chocolate as gifts continues
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Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Chocolate Confectionery research and analysis database.
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