PROSPECTS AND OPPORTUNITIES
Rising cocoa prices set to inform innovation and affordability strategies
Sales of chocolate confectionery in Thailand are expected to see strong growth over the forecast period in value and volume terms. However, although sales of chocolate confectionery are expected to increase during forecast period, the global cocoa shortage and higher cocoa prices could continue to pose challenges for manufacturers.
Brands likely to continue leveraging fan marketing to boost sales
Due to the strong competition within chocolate confectionery, many brands will employ fan marketing to attract target customers over the forecast period, with this strategy having proved highly successful in Thailand. Brands will collaborate with celebrities who have a large fan base in Thailand, holding fan events or employing these celebrities as brand ambassadors.
Health and wellness trend boosting demand for healthier and dark chocolate options
The increasing focus on health and wellness among Thai consumers should create opportunities for new product innovations in chocolate confectionery over the forecast period. Some consumers are expected to shift to healthier chocolate confectionery products that contain less sugar and fat, while vegan chocolate is also likely to see gains.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Thailand?
- Which are the leading brands in Chocolate Confectionery in Thailand?
- How are products distributed in Chocolate Confectionery in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Thailand - Category analysis
KEY DATA FINDINGS
Rising costs and product innovation informs demand for chocolate confectionery
Nestlé's increases its lead while Thai Lotte sees dynamic growth
Convenience stores lead sales while supermarkets focus on premium offerings
Rising cocoa prices set to inform innovation and affordability strategies
Brands likely to continue leveraging fan marketing to boost sales
Health and wellness trend boosting demand for healthier and dark chocolate options
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Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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