PROSPECTS AND OPPORTUNITIES
Falling prices set to boost demand
Chocolate confectionery is expected to see further value growth in Belgium over the forecast period. Cocoa prices are set to keep growing in 2026, but are expected to start going down from 2027.
Technological developments to support innovation
Advances in manufacturing and ingredient processing are enabling innovation in chocolate confectionery, particularly in the Belgian market. Technologies such as AI-driven formulation, precision fermentation for alternative cocoa butter, and enhanced tempering processes are allowing brands to create chocolate products with improved texture and functional benefits.
EUDR to impact prices
Implementation of the EUDR (European Union Deforestation Regulation) aims to ensure a sustainable supply chain. Rules will begin to apply on 30 December 2025 for big manufacturers and on 30 March.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Belgium?
- Which are the leading brands in Chocolate Confectionery in Belgium?
- How are products distributed in Chocolate Confectionery in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Belgium - Category analysis
KEY DATA FINDINGS
Price rises drive strong current value growth
Mondelez to extend lead
Supermarkets to remain dominant
Falling prices set to boost demand
Technological developments to support innovation
EUDR to impact prices
Snacks in Belgium - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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