PROSPECTS AND OPPORTUNITIES
Modest growth amid persistent high prices
Sales of chocolate confectionery in Croatia are expected to rise modestly in volume terms over the forecast period. With cocoa prices likely to remain high due to ongoing supply constraints, average unit prices are projected to stay elevated, hindering overall demand.
Digital innovation will drive growth
Global companies like Ferrero and Mondelez are leading the way with advanced digital and AI-driven technologies, with further innovations expected throughout the forecast period. Ferrero is introducing blockchain-based traceability for key ingredients such as cocoa and hazelnuts, improving transparency and helping meet regulatory requirements.
Greater focus on sustainability amid new EU Regulations and rising consumer expectations
Sustainability has become an increasingly important focus in Croatia’s chocolate confectionery market, driven by EU regulations, growing consumer demand, and global supply chain expectations. Multinational companies like Ferrero are leading the charge, with the player now sourcing 100% of its cocoa through certified sustainable programmes such as Rainforest Alliance and Cocoa Horizons, ensuring traceability and compliance with upcoming EU deforestation laws.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Croatia?
- Which are the leading brands in Chocolate Confectionery in Croatia?
- How are products distributed in Chocolate Confectionery in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Croatia - Category analysis
KEY DATA FINDINGS
Price hikes drive value growth
Kaufland emerges as the fastest-growing player in chocolate confectionery
Supermarket chains remain dominant, but discounters show strongest momentum
Modest growth amid persistent high prices
Digital innovation will drive growth
Greater focus on sustainability amid new EU Regulations and rising consumer expectations
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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