PROSPECTS AND OPPORTUNITIES
Chocolate sales are projected to grow modestly but price will remain elevated
Over the forecast period, the chocolate confectionery market is anticipated to experience steady, albeit moderate, growth in both volume and value. While the global cocoa supply is expected to stabilise, helping to ease some of the extreme price volatility seen in recent years, the price of chocolate products will likely remain considerably higher than in 2023.
The focus on ethically and sustainably sourced cocoa is growing, alongside rising interest in cocoa-free innovations
Environmental degradation, including deforestation linked to cocoa farming, and ethical issues such as poor working conditions, are prompting companies to rethink their sourcing strategies. These challenges are compounded by the volatility of cocoa supply due to climate change and geopolitical instability in key producing regions.
Shift towards healthier eating intensifies competition with other snacking categories
Despite a continued appetite for indulgent treats, consumers, particularly parents, are becoming increasingly concerned about the health implications of excessive sugar and fat consumption. This growing awareness is being reinforced by the upcoming new set of HFSS (high in fat, sugar, or salt) regulations, effective from October 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in United Kingdom?
- Which are the leading brands in Chocolate Confectionery in United Kingdom?
- How are products distributed in Chocolate Confectionery in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in the United Kingdom - Category analysis
KEY DATA FINDINGS
Inflationary pressures sustain current value growth but volume sales struggle
Mondelez maintains leadership but Tony’s Chocolonely rises through innovation.
Convenience stores loses share as discounters and e-commerce grow rapidly
Chocolate sales are projected to grow modestly but price will remain elevated
The focus on ethically and sustainably sourced cocoa is growing, alongside rising interest in cocoa-free innovations
Shift towards healthier eating intensifies competition with other snacking categories
Snacks in the United Kingdom - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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