PROSPECTS AND OPPORTUNITIES
Players to adapt to protect demand
Chocolate confectionery in South Africa is projected to post slight retail value (constant 2025 prices) sales increases over the forecast period, although retail volume sales are expected to continue to decline amidst the effects of rising production costs and constrained consumer spending. To adapt, brand owners are likely to discontinue underperforming options and focus on new innovations that better align with evolving consumer preferences.
Innovation to align with global trends but also see a local twist
Innovation in chocolate confectionery in South Africa is expected to align closely with global trends, as digitally connected consumers increasingly seek out novel formats, flavours and experiences. However, these global trends may not always be future-proof, prompting brand owners to also invest in local heritage products that resonate deeply with South African consumers.
Proposed regulation changes may disrupt the category
Changes to food labelling regulations in South Africa remain under consideration, particularly for products that are high in sugar, saturated fats and sodium. The Department of Health has published draft regulations proposing mandatory front-of-pack warning labels for pre-packaged foods that exceed specific thresholds for these nutrients or contain artificial sweeteners.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in South Africa?
- Which are the leading brands in Chocolate Confectionery in South Africa?
- How are products distributed in Chocolate Confectionery in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in South Africa - Category analysis
KEY DATA FINDINGS
Muted performance for chocolate confectionery
Private label gains from rapid innovation and portfolio expansions
Supermarkets leverage large assortments and promotions to win over consumers
Players to adapt to protect demand
Innovation to align with global trends but also see a local twist
Proposed regulation changes may disrupt the category
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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