PROSPECTS AND OPPORTUNITIES
Marketing will become increasingly sophisticated, tapping into consumers’ emotions
The outlook for chocolate confectionery in Pakistan remains positive over the forecast period, with healthy growth expected in both retail volume and constant value terms (at 2025 prices). Marketing is becoming increasingly sophisticated, with brands increasingly seeking to connect with consumers on an emotional level.
Health and wellness concerns will play increasingly important role
The health and wellness trend is expected to play a significant role in shaping Pakistan's chocolate confectionery market during the forecast period. Globally, consumers are increasingly seeking products that not only satisfy their taste buds but also offer health benefits.
E-commerce will increase product availability
E-commerce is expected to continue growing as platforms like Foodpanda, GrocerApp, and Daraz make chocolate confectionery more accessible across Pakistan, including in remote areas. At the same time, companies such as Mondelez and Ismail Industries are leveraging data analytics from these platforms to implement targeted marketing strategies - delivering personalised promotions and discounts that boost consumer engagement and ultimately drive sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Pakistan?
- Which are the leading brands in Chocolate Confectionery in Pakistan?
- How are products distributed in Chocolate Confectionery in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Pakistan - Category analysis
KEY DATA FINDINGS
Economic growth boosts sales
Mondelez remains dominant player
Small local grocers lead sales, but modern retailers gain ground
Marketing will become increasingly sophisticated, tapping into consumers’ emotions
Health and wellness concerns will play increasingly important role
E-commerce will increase product availability
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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