With upward pressure on global cocoa prices set to persist due to the disruptive impact of climate change in key producing regions in West Africa, chocolate confectionery current value sales are projected to increase at double-digit rates throughout the forecast period. Along with weakened purchasing power resulting from stubbornly high domestic inflation, further price hikes will make many Turks inclined to see these products more as occasional indulgences or luxury items rather than everyday snacks and treats.
Health concerns will exert a growing influence on purchasing decisions and competitive strategies within chocolate confectionery over the forecast period. In particular, reduced sugar options should become more popular and widely available, as Turks are increasingly cognisant of how being overweight can put them at higher risk of developing many serious illnesses, and the government is actively encouraging manufacturers to cut the sugar content of snacks and other foods as part of a wider effort to tackle the country’s obesity crisis.
While rising prices and the ongoing cost-of-living squeeze mean Turks are expected to buy chocolate confectionery less frequently over the forecast period, it is likely many will be inclined to choose more expensive varieties with superior quality ingredients and more luxurious flavours on occasions when they do indulge themselves. This should encourage some manufacturers to launch new premium-oriented options or step up marketing support for those they already offer.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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