PROSPECTS AND OPPORTUNITIES
Pricing pressures expected to remain elevated
With upward pressure on global cocoa prices set to persist due to the disruptive impact of climate change in key producing regions in West Africa, chocolate confectionery current value sales are projected to increase at double-digit rates throughout the forecast period. Along with weakened purchasing power resulting from stubbornly high domestic inflation, further price hikes will make many Turks inclined to see these products more as occasional indulgences or luxury items rather than everyday snacks and treats.
Interest in health-oriented products set to continue rising
Health concerns will exert a growing influence on purchasing decisions and competitive strategies within chocolate confectionery over the forecast period. In particular, reduced sugar options should become more popular and widely available, as Turks are increasingly cognisant of how being overweight can put them at higher risk of developing many serious illnesses, and the government is actively encouraging manufacturers to cut the sugar content of snacks and other foods as part of a wider effort to tackle the country’s obesity crisis.
Short-lived Dubai chocolate craze highlights risks of premiumisation
While rising prices and the ongoing cost-of-living squeeze mean Turks are expected to buy chocolate confectionery less frequently over the forecast period, it is likely many will be inclined to choose more expensive varieties with superior quality ingredients and more luxurious flavours on occasions when they do indulge themselves. This should encourage some manufacturers to launch new premium-oriented options or step up marketing support for those they already offer.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Turkey?
- Which are the leading brands in Chocolate Confectionery in Turkey?
- How are products distributed in Chocolate Confectionery in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Turkey - Category analysis
KEY DATA FINDINGS
Demand remains fairly resilient despite steep price hikes
Pladis Ltd maintains substantial overall lead in 2025
Discounters still the most important distribution channel
Pricing pressures expected to remain elevated
Interest in health-oriented products set to continue rising
Short-lived Dubai chocolate craze highlights risks of premiumisation
Snacks in Turkey - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Chocolate Confectionery research and analysis database.
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