PROSPECTS AND OPPORTUNITIES
Sustained high cocoa prices expected to shape pricing and innovation strategies
Retail value sales of chocolate confectionery are expected to rise over the forecast period, largely driven by price increases in response to sustained high cocoa costs. The global cocoa supply crisis, exacerbated by extreme weather conditions and poor harvests in key producing countries, continues to put upward pressure on raw material costs.
Cocoa-free chocolate alternatives signal new direction for innovation
Innovation in Switzerland’s chocolate confectionery market is expected to intensify, particularly in response to mounting cocoa costs and growing sustainability concerns. Brands are increasingly exploring alternatives to traditional cocoa-based chocolate that still deliver a satisfying taste and texture experience.
New deforestation legislation to increase sourcing transparency and accountability
The upcoming EU Deforestation Regulation (EUDR) is expected to have significant implications for chocolate confectionery across Europe, including Switzerland. Although implementation has been postponed until the end of 2025, manufacturers are already preparing for the new compliance requirements.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Switzerland?
- Which are the leading brands in Chocolate Confectionery in Switzerland?
- How are products distributed in Chocolate Confectionery in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Switzerland - Category analysis
KEY DATA FINDINGS
Price-driven growth, premiumisation, and imports shape 2025 performance
Lindt leads while Mondelez impresses with sustainability and portfolio expansion
Forecourt retailers gain momentum, while supermarkets remain dominant
Sustained high cocoa prices expected to shape pricing and innovation strategies
Cocoa-free chocolate alternatives signal new direction for innovation
New deforestation legislation to increase sourcing transparency and accountability
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Key trends in 2025
Competitive Landscape
Channel developments
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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