Chocolate confectionery is expected to maintain solid value growth in Norway during the forecast period, boosted by rising prices, a strong premiumisation trend, and a high level of new product launches. However, maturity, strong discounts during holidays, and the rising popularity of low-cost stores will dampen growth somewhat.
Digital and technological innovation are expected to remain limited in chocolate confectionery, especially among mainstream brands. Most of the category’s value growth will continue to come from traditional drivers: new flavour launches, seasonal relaunches, and novelty extensions of familiar products.
Health and sustainability trends will continue shaping the premium chocolate confectionery, though indulgence will remain the primary driver for most consumers. Vegan, sugar-reduced, and organic chocolates will continue to expand in visibility, with brands like Go Vegan, Lindt, and Vigdis Rosenkilde offering products that cater to health-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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