PROSPECTS AND OPPORTUNITIES
Indulgence is set to endure amid price pressures in chocolate confectionery
Chocolate confectionery is expected to maintain solid value growth in Norway during the forecast period, boosted by rising prices, a strong premiumisation trend, and a high level of new product launches. However, maturity, strong discounts during holidays, and the rising popularity of low-cost stores will dampen growth somewhat.
Leading players will invest in social media and retail e-commerce to support product launches
Digital and technological innovation are expected to remain limited in chocolate confectionery, especially among mainstream brands. Most of the category’s value growth will continue to come from traditional drivers: new flavour launches, seasonal relaunches, and novelty extensions of familiar products.
Cultural traditions and ethical expectations will influence chocolate confectionery
Health and sustainability trends will continue shaping the premium chocolate confectionery, though indulgence will remain the primary driver for most consumers. Vegan, sugar-reduced, and organic chocolates will continue to expand in visibility, with brands like Go Vegan, Lindt, and Vigdis Rosenkilde offering products that cater to health-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Norway?
- Which are the leading brands in Chocolate Confectionery in Norway?
- How are products distributed in Chocolate Confectionery in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Norway - Category analysis
KEY DATA FINDINGS
Price rises lead to double-digit value growth while novelty and flavour variants support sales
Freia maintains its lead despite a slight backlash, while Nidar gains ground
Supermarkets lead Norway’s chocolate confectionery market as discounters and retail e-commerce gain ground
Indulgence is set to endure amid price pressures in chocolate confectionery
Leading players will invest in social media and retail e-commerce to support product launches
Cultural traditions and ethical expectations will influence chocolate confectionery
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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