PROSPECTS AND OPPORTUNITIES
Moderated current value growth predicted for chocolate confectionery
Current value sales of chocolate confectionery are projected to increase over the forecast period as cocoa prices continue to rise. European deforestation regulations may also impact the category.
Brands will seek to differentiate through innovation and added value
The category has experienced numerous developments, and looking ahead, brands are likely to emphasise differentiated and value-added products. Private labels are also anticipated to expand, particularly through innovation in tablet formats.
Indulgence and sustainability will remain important areas of development
Indulgence and sustainability will remain important areas of development in chocolate confectionery. Regarding indulgence, this is evident in the ongoing popularity of filled chocolate tablets, with plain milk remaining slightly more popular than plain dark variants.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Portugal?
- Which are the leading brands in Chocolate Confectionery in Portugal?
- How are products distributed in Chocolate Confectionery in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Portugal - Category analysis
KEY DATA FINDINGS
Solid growth for chocolate confectionery in 2025 as cocoa prices rise
Ferrero leads, but second-ranking Nestlé records dynamic performance
Supermarkets increases its lead, thanks in part to Mercadona’s expansion
Moderated current value growth predicted for chocolate confectionery
Brands will seek to differentiate through innovation and added value
Indulgence and sustainability will remain important areas of development
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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