Current value sales of chocolate confectionery are projected to increase over the forecast period as cocoa prices continue to rise. European deforestation regulations may also impact the category.
The category has experienced numerous developments, and looking ahead, brands are likely to emphasise differentiated and value-added products. Private labels are also anticipated to expand, particularly through innovation in tablet formats.
Indulgence and sustainability will remain important areas of development in chocolate confectionery. Regarding indulgence, this is evident in the ongoing popularity of filled chocolate tablets, with plain milk remaining slightly more popular than plain dark variants.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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