Value sales of chocolate confectionery are expected to increase over the forecast period while retail volume growth will remain positive. As economic recovery gains traction and price stability improves, chocolate confectionery will continue its rebound from the weak performance recorded in 2024, supported by returning consumer confidence.
The rise of local brands is expected to stimulate competition and innovation across the forecast period. While brands such as Loshes Chocolate, Bravia Chocolate, and Fari Chocolate have primarily focused on export markets, they are beginning to make an impression among domestic consumers who value higher-quality offerings with authentic flavour profiles derived from locally sourced cocoa.
With high sugar consumption continuing to pose a major public health challenge in Nigeria, particularly given the country's high prevalence of diabetes, an increasing number of chocolate confectionery brands are expected to adopt health and wellness positioning in their product strategies, across the forecast period. During the review period, for example, the local brand Bravia Chocolate introduced a zero-sugar dark chocolate variant, targeting health-conscious consumers seeking lower sugar alternatives.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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